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Hijacking the world of luxury holiday advertising to promote the horrifying reality of I’m A Celebrity.
From TV trails to OOH, plus a PR hamper for influencers containing a range of delightful luxury jungle products (fermented trout candle, anyone?), we marketed I’m A Celeb as the ultimate luxury retreat for pampered celebrities.
Creatives : Alexandra Bailey & Joaquín Olascoaga Ronald.
Relaunching for a new generation in TV, trails, social and tactical OOH.
The campaign even featured the iconic voice of Big Brother Marcus Bentley, hijacking the ITV continuity for the relaunch.
Creatives: Hannah O’Halloran & JT Truin